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Case Studies

A sample of the work we do for and with clients:

Market research & Analytics

For USA medical company: ‘Landscape’ study to assess potential for product in European markets. As a result the company decided not to enter.

For UK automotive and truck company: Market research to identify 300 potential customers acrros the globe, then building short list of 20 through interviews followed recommendation on how to approach each customer.

For NL M2M technology company: Researched competitors through desk research and interviews. Critical input in product development and positioning. Assessment of market potential leading to launch decision, but with realistic expectations.

For USA telecom services company: Market research to determine most attractive countries for expansion leading to short list of four. Key criteria determined, research conducted and results presented within 2 weeks. Improved market insights led to confident choice of 2 country to enter.

International market entry and expansion

For USA services company: Developed licence proposition and set up European office in the UK. First project sales within 4 weeks. Licensees in 2 European countries in 60 days.

For UK healthcare company: Showed potential to be 10 times bigger with different approach. Appointed outsourced sales partner for Europe. Now building pipeline.

For USA medical company: Appointed master reseller for Europe. First distributor appointed within 3 months covering UK and Ireland. Spain and Italy covered 30 days later.

For NL travel company: Market research to identify market potential and routes to market. Identified and signed up agents for key market segments. From start to first customers booked 4 months.

For NL lighting manufacturer: Helped rebuild market entry strategy for the UK. Set up UK virtual office. Approached and signed on distributors now covering 50% of the UK.

For NL OEM technology company: Responsible for putting in place professional and pro-active structure and processes for improved marketing and sales. Start to accepted roll out plan in 4 weeks. Lead portfolio of $4 mio in 3 months.

For UK service company: Turned around failed USA market entry by tactical acquisition and new marketing approach. First profitable month achieved within 100 days.

Outsourced sales and channel partner

For USA telecom services company: Contracted to re-launch the company in 3 European countries, starting UK. Developed direct and indirect channel strategy. Appointed master reselle EMEA. On track to reach $5 mio turnover.

For USA medical company: Appointed master reseller for Europe. First distributor appointed within 3 months covering UK and Ireland. Spain and Italy covered 30 days later.

For UK healthcare company: Showed potential to be 10 times bigger with different approach. Appointed outsourced sales partner for Europe. Now building pipeline.

 

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